Conclusion: This study contributes to the existing literature by applying the Technology Acceptance Model (TAM) in the context of mobile health information seeking, for which there has been a lack of studies, and demonstrated that the inclusion of additional variables can enhance TAM’s predictive power. The empirical presence of an intention–behaviour gap calls for future research to investigate the reasons behind the gap. Finally, the findings from this study can serve as input to promote women’s use of mobile phones for better self-management of health. (Source: International Journal of Medical Informatics).